Design Inc

In the last decade, many researchers and experts have spoken about the increasing influence of design in all aspects of our lives.The  Design Inc concept is very simple, but targeted to a predominantly business segment . Design Inc is a  magazine targeted to the design world while focusing in the business side of design. It will also cover innovation, trends and the influence of design in all media and sectors of the market. The concept behind it is to make a “hybrid” between Wired and Fast Company with CommArts. It has simple elements and a very clean layout. The use of lines and brackets consolidates the magazine spreads and the layout. The clean use of typography and typographic elements helps give the magazine a very modern look, while building its personality. The use of color will be limited to grays, red, black and white.  This will  maintain a very unified and elegant feel for the typography and other graphic elements throughout the magazine.

The Design Inc brand emphasizes the main focus of the magazine while helping its “stand out” ability on the shelf. Its final design is simple and bold.  The placement of the Inc inside the brand mark provides flexibility to other necessary size applications. The use of serif typeface  for the Inc helps promote the sense of history  and credibility that will help the magazine grow.

The name Design Inc is a play of several elements. It plays on the incorporated aspect of any company that is incorporated, but also plays into the pop culture phenomenon of several TV shows.

The use of illustration for its covers helps build its personality among the magazine world.