How you want the consumer to perceive your product or service? Having a strong brand identity can help you build a better perception and the overall consumer experience. I have been working designing logos and corporate identities for companies and small businesses all over the US since 2005.

Case Studies

Village Inn

This was a re-branding proposal for the restaurant chain. It consisted of developing a more modern and broader appeal to the family segment of the market. The main points behind the new brand proposal were: quality, young, and playful. The proposal went through the main elements of the restaurant chain to maintain the consistency of the new brand across all elements.

AM Council & Blue Check

The AM Council (Alternative Medicine Council) and Blue Check were programs to create a co-op effort among small producers and alternative medicine providers to market their products more effectively against big drug companies. Its main purpose was to provide the marketing data and the design insight to compete with drugs companies, which spent millions of dollars to market their products, and to share the advertising and research costs and among all of the co-op members.